• Vico C is a Puerto Rican rapper and record producer, born in Brooklyn, New York City, USA.
• He is the founder of the music style Reggaeton.
• He was discovered by DJ Negro in 1985 and founded record label Prime Records.
• He has won four of the 20 awards for which he’s been nominated.
• He has been married to non-celebrity Puerto Rican Sonia Torres since 1996 and has seven children with her.
• His net worth is estimated to be over $10 million.
Who is Vico C?
Luis Armando Lozada Cruz, perhaps known better by his stage known Vico C, was born in Brooklyn, New York City USA, on 8 September 1971 – his zodiac sign’s Virgo, and he holds American nationality. He’s a rapper and record producer, and most people regard him as the founder of the music style Reggaeton.
Early life and education
Vico C was raised alongside his brother Jay Lozada in San Juan, Puerto Rico, as their family moved there not long after Vico C was born; not a lot is known about their father Rafael Lozada and mother Margarita Cruz as Vico C respects their privacy, while it’s believed that their father was a used car salesman, and that their mother was a housewife.
Vico C was nine years old when his father enrolled him at acting school, however, he fell in love with rapping rather than with acting; he would buy home recording tapes from local grocery stores, and record himself singing, and then sell these tapes to his friends and family. DJ Negro discovered Vico C in 1985, having listened to one of these tapes which featured Vico C rapping in Spanish; Vico C was then given an opportunity to found the record label Prime Records, together with one of the most successful Puerto Rican hip hop promoters Jorge ‘El Sexy Boy’ Oquendo.
He studied at a local high school, and upon matriculating in 1989 chose to pursue a career in music, rather than a college degree.
Career as a rapper
Vico C was already famous in Puerto Rico in 1988, having been the first person to rap in Spanish there; he was thus nicknamed Godfather of Spanish Hip Hop. Many rappers went on to follow in his footsteps, including Bimbo, Jimmy MC and Piro JM, while Ruben DJ was first to rap in Spanish on radio.
Vico C’s first song to chart was “La Recta Final”, and he then went on to tour around the USA, as well as Mexico, Venezuela and the Dominican Republic. He released his debut album “Hispanic Soul” in 1991, and followed with his albums “Xplosion” and “Con Poder”.
Vico C was involved in a motorcycle accident sometime in the mid-‘90s, and it nearly cost him his life; he then became addicted to both heroin and cocaine, as a way to cope with his injuries. This lasted for around a year, before he became an evangelical Christian and announced his semi-retirement, however, Vico C couldn’t live without music, and thus released his album “Aquel Que Habia Muerto” in 1998, followed by “Emboscada” in 2002 and “En Honor A La Verdad” in 2003.
He’s since released only two more albums: “Desahogo” in 2005 and “Babilla” in 2009.
Where is he today?
Vico C hasn’t been very active in the music industry since the release of his 2009 album “Babilla”, while his most recent work has been a song for the 2020 compilation album “Banco Popular Christmas”.
He was hospitalized in May 2019, after having suffered seizures due to an allergic reaction to some medicine, but has made a complete recovery.
Awards and nominations
Vico C’s won four of the 20 awards for which he’s been nominated. He won a 1999 Billboard Latin Music Award for Latin Rap Album of the Year, for “Aquel Que Habia Muerto”, two Latin Grammys for Best Urban Music Album for the 2002 “Vivo” and the 2003 “En Honor A La Verdad”, and a 2017 American Society of Composers, Authors and Publishers Vanguard Award.
Most popular YouTube videos
Vico C doesn’t have his own YouTube channel, but many videos featuring him have been uploaded onto the network by other users, most of which are his original songs, and these have helped him build a fanbase on the internet; we’re going to mention three of the most popular videos amongst these.
Vico C’s #1 video “Vico C Me Acuerdo” was uploaded on 14 August 2017 by Prime Records, and has since been watched more than 165 million times.
His second most popular video “Vico C & Gilberto Santa rosa – Lo Grande que es Perdonar (con letra)” was uploaded by Naivs2 and has been watched close to 60 million times.
Vico C’s #3 video “Vico-C: Me Acuerdo (Con Letra) HQ” was uploaded by Ferran Herrera, and has been viewed over 55 million times.
Love life and girlfriend
Vico C’s quite a secretive man when it comes to sharing the details of his love life with his fans, but it’s still widely known that he’s been married for more than two decades now. He exchanged vows with non-celebrity Puerto Rican Sonia Torres in 1996, in a small and private ceremony, attended by only their closest friends and family members; Sonia prefers to stay away from media, and her profession remains undisclosed.
It’s widely believed that Sonia’s been focused on being a housewife since she married Vico C, as the two have seven children together; Vico C and Sonia have been keeping their children away from the media’s attention, wanting them to be able to lead normal lives.
Vico C hasn’t mentioned any other women whom he’s perhaps dated, and as of September 2022, he’s married to Sonia Torres and has seven children with her.
Hobbies and other interests
Vico C’s highly active on Instagram, and seems to be enjoying the attention which he’s receiving from his close to 700,000 followers; he’s uploaded over 300 pictures and videos onto the network, the majority of which feature him during his everyday life.
Vico C’s still physically quite active, and has multiple training sessions at the gym every week, thus his muscular body; he’s also an avid soccer player.
Summer’s his favorite season, as he’s passionate about sailing.
He’s a huge dog-lover, and has had several pet dogs; Vico C’s also donated money to several animal shelters, as well as to a couple of charity organizations working with war veterans and underprivileged children.
He enjoys watching movies at night – his favorite actor and actress are Robert De Niro and Helena Bonham Carter, while some of his favorite films include “Taxi Driver”, “GoodFellas” and “Heat”.
Age, height and net worth
Vico C’s age is 50. His hair and eyes are brown, his height’s 5ft 2ins (1.58m) and he weighs around 120lbs (55kgs).
Vico C’s net worth’s been estimated at over $10 million as of September 2022.